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Historical A Perfect Red: Emire, Espionage, and the Quest
for the Color of Desire
by Amy Bitler Greenfield
$26.95 / HarperCollins / 2005
Amy Butler Greenfield has
indeed chosen an odd topic for a historical narrative. Whereas
most editors and literary agents prefer massmarket history books
to be personality-driven or about racy topics (such as Thomas
Laquer's history of masturbation), Greenfield instead tells the
story of cochineal, a small insect native to Mesoamerica that
lives on the nopal cactus, but which, after being harvested and
dried, produces the world's best red dyestuff, which was prized
by early modern Europeans and is still used today. In fact, the
dye was second only to silver as an export of the Spanish colonies
in America.
Greenfield, the granddaughter and great-granddaughter of dyers,
does a fine job in weaving together the threads of her vibrant
narrative-Aztecs, explorers, conquerors, kings, merchants, bureaucrats,
chemists, spies, and pirates all play their part in the story
of cochineal. The very approachability of her prose and the amount
of research she has clearly put into her subject make this a
fascinating read; even academic readers will likely be grateful
for the introduction to early modern trade systems (though they
may be frustrated by the lack of footnotes or bibliography).
HarperCollins has taken a bit of a risk in publishing such a
work, and we earnestly hope that A Perfect Red does well,
thus opening the way to more works of this sort. (It will also,
incidentally, make you read labels more carefully, as Greenfield
points out that cochineal is still used as a tint in many food
products today.)
—Ken Mondschein
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