Important Facts
Distribution
Issue #59, due out in January
2008, will have a print run of 30,000. With 3.9 readers per copy,
that means over 117,000 renaissance enthusiasts will be reading
this issue! Renaissance Magazine is available from bookstores
in both the US and in Canada such as Borders, Barnes & Noble,
Hastings, and SuperCrown Books, or by subscription. In addition
to this, Renaissance is also distributed at:
Some of the largest Renaissance
Faires across the US, including ones in New York, Wisconsin,
California, Arizona, Pennsylvania, Texas, North Carolina, and
Virginia.
To all Royal Members of the
Ye Olde World Living History Foundation.
An On-Going Interest in All Things Medieval
Over 100 Renaissance faires
are held annually across the country.
Over 4.5 million people attend
Renaissance faires each year.
The SCA is a nationwide medieval
reenactment organization with over 40,000 members.
Over 200 Shakespeare Festivals
are held nationwide each year, many of which include period activities
and entertainment.
Renaissance activities receive
on-going publicity, with an article in Life magazine in Nov.,
1995, on the SCA Pennsic Wars, and an article on Renaissance
Faires in Spin Magazine in December, 1996.
Because of viewer interest,
TV channels such as The Learning Channel, History Channel, A&E
and Discovery, historical television shows on the Middle Ages
and Renaissance are on-going and quite popular.
Our Readers
All our readers have one thing in common a distinct interest
in all things medieval. The magazine is read by performers, actors,
merchants, and patrons of Renaissance Faires, members of re-enactment
organizations and Scottish clan societies, roleplayers, historians,
educators, and by those who just love the mystery, romance, and
chivalry of the period.
Gender
Women 53%; Men 46%
Income
| $20,000 or less |
16% |
| $21-60,000 |
60% |
| $61,000+ |
24% |
Hours Spent Reading Each Issue
Age
| 35 or
under |
43% |
| 36-45 |
28% |
| 46-55 |
24% |
| 56+ |
5% |
Number of Pages Read
| All |
33% |
| Most |
50% |
| Half or less |
17% |
College Degree:
64%
Married: 44%
Homeowners: 52%
Orders catalogs from advertisers: 57%
Purchases products from magazine: 45%
Arms and Armor
51% of our readers own a dagger
or knife
47% of our readers own a sword
15% of our readers own a suit of armor
8% of our readers own chainmail
Costumes and Accessories
81% of our readers own at least
one costume.
Of those 81%, each person owns on average 2 costumes.
81% of our readers own period accessories (ie pouch, jewelry,
etc).
Renaissance Faires
98% of our readers attend at least one Renaissance Faire
a year.
On average, our readers attend 2 Renaissance Faires a year.
29% of our readers are members of a Faire guild or re-enactment
group (ie SCA).
27% of our readers are Renaissance Faire actors, merchants, or
musicians.
Gaming
45% of our readers play either
computer, board, or roleplaying games,
spending an average of $100-200 a year on computer games,
and an average of $25-100 a year on roleplaying and period board
games.
Books / Videos / Music
93% of our readers purchase
at least one period book a year.
70% of our readers own at least one period video.
76% of our readers listen to period/celtic music.
10% of our readers play a period instrument (such as a bodhran,
lute, dulcimer, etc.)
These statistics are based
on a Renaissance Magazine reader survey; 5/27/98